In electronic marketplaces, after each transaction buyers will rate the products provided by the sellers. To decide the most trustworthy sellers to transact with, buyers rely on trust models to leverage these ratings to evaluate the reputation of sellers. Although the high effectiveness of different trust models for handling unfair ratings have been claimed by their designers, recently it is ar...

In electronic marketplaces, after each transaction buyers will rate the products provided by the sellers. To decide the most trustworthy sellers to transact with, buyers rely on trust models to leverage these ratings to evaluate the reputation of sellers. Although the high effectiveness of different trust models for handling unfair ratings have been claimed by their designers, recently it is ar...

Although a number of techologies exist to make online transactions more secure, the ultimate decision whom to trust is with the agents that participate in the marketplace. These may have different trust attitudes and can therefore make different trusting choices. We present the results of a simulation for a market scenario in which agents are not always fully commited to the market’s protocol. ...

Reliable, distributed applications based on Internet, such as e-commerce system rely heavily on trust path among involved parties. This article introduces an efficient trust model based trust service, Independent Trust Intermediary Service model using Smart Trust List, for trust management. Fundamentally, Independent Trust Intermediary Service is facilities for distributing certificates of CAs ...

Trust is significant for sustainable development of e-commerce and has received increasing attention in e-commerce, multiagent systems (MAS), and artificial intelligence (AI). However, little attention has been given to the theoretical foundation and intelligent techniques for trust in e-commerce from a viewpoint of intelligent systems and engineering. This chapter will fill this gap by examini...

The online merchant of an e-marketplace consists of an intermediary, providing the market infrastructure, and the community of sellers conducting business within that infrastructure. Typically, consumers willingly buy from unknown sellers within an e-marketplace, despite the apparent risk, since they trust the institutional mechanisms furnished by the relatively well-known intermediary. Consume...

transportation industry is the most dynamic components of any society. in the twenty-first century, with the growth of technology and the widespread use of the internet and the emergence of e-commerce and e-business interaction and active transportation industry deserves to have a wide range of electronic services to the transportation community to take advantage of the investors of the new and...

Nowadays, application of e-commerce for companies or economic corporates and also entities and states has changed to an unavoidable issue, seeming necessary to observe its advantages and disadvantages. Due to the performance of processes in virtual or cyber site, e-commerce has been always followed by many worries, challenges and problems for all users including companies, people and states. To...

introduction When reflecting the term trust, there are two main hypotheses which can be found in most of the literature: First, trust is presented as an amorphous phenomenon, which is difficult to measure empirically (Endress, 2002). Second, the characteristic of trust is rather fragile. Trust as a mediator of social interactions cannot be quantified precisely, it has to be generated and recrea...