This paper takes two perspectives on the interface between marketing and manufacturing: a strategic perspective and a functional perspective. The former addresses the strategic links between the two functions, whereas the latter focuses on the more operational aspects of co-ordination between the two functions. While integration of marketing and manufacturing strategies is important, it can onl...

Thousands of small and medium scale industries are present in India. All are facing certain problems resulting in shortage of production and quality issues. This case study deals with the kaizen implementation in an industry in an assembly line in India that manufactures front and rear axle for heavy and medium vehicles. Kaizen technique has tremendous effect on operations of a firm, including ...

As a new form of social media, micro-blogging marketing has became a new choice to more enterprises. At present, Marketers confuse on how to measure and analyze micro-blogging marketing results. According to combine with current situation of micro-blogging operations, The study propose a model for measuring enterprise micro-blogging marketing results based on DAGMAR model. While, methods for me...

a r t i c l e i n f o This paper evaluates the sustainability performance of the Greek dairy chain and the performance of its individual members by using key indicators in relation to efficiency, flexibility, responsiveness and product quality. We assessed the importance of these indicators based on the relevant perceptions of key members of this chain. A struc-tured questionnaire was developed...

This descriptive cross sectional census study identified the perceptions of Extension and Outreach employees of Iowa State University in the United States about job autonomy and control after two years of a major restructuring. Employees perceived autonomy and control over expressing views and ideas about their work and spending time on the job but perceived little influence over budget allocat...

a r t i c l e i n f o Keywords: Sustainability Green marketing Green supply chain Industrial marketing Green marketing and green supply chain have been drawing the attention of both academics and practitioners in the recent decade. However, no holistic framework has been developed on how to build green industrial brands and industrial corporate brands. Whether or not sustainable/green supply ch...

The rapid growth of information and communication technology in the era industrial revolution 4.0 has resulted many changes business sector, one which is field marketing. However, there are still MSMEs who have not been able to promote their products digitally, marketing narrow makes them less competitive than competitors. purpose this research explore how maximize digital method used qualitati...

The concept of consideration sets makes brand choice a two-step process. House-holds first construct a consideration set which not necessarily includes all available brands and conditional on this set they make a final choice. In this paper we put forward a parametric econometric model for this two-step process, where we take into account that consideration sets usually are not observed. It tur...