This working paper surveys the current state of database marketing. Database marketing, usually associated with customer relationship marketing (CRM), is concerned with the application of information systems to direct marketing. The current state of database marketing varies widely across industries and even between companies within the same industry. Proponents of database marketing speak ofte...

paying attention to finance and financial marketing tools could significantly contribute to resolution of financial problems of the firms and avoid their bankruptcy. following the review of previous works in the field of marketing and its application in financing, as well as conducting semi-structured interviews, firstly marketing elements for financing were identified and then marketing strate...

With rapid development of network, network marketing has incomparable advantages compared to traditional marketing. This paper applies field survey results and combines current status of car enterprise network marketing to analyze advantage and disadvantage of car industry network marketing.

Nowadays, international companies have been using different strategies in order to obtain more attractive products and get a higher impact on the market. But when referring to software products, it is necessary to keep in mind that such strategies are affected by specific quality criteria as usability. Usability and marketing can be combined to offer more attractive products. In fact, specific ...

  The purpose of this paper is to make explicit how companies in pharmaceutical sector can ensure their position in different markets by relying on a sustainable competitive advantages resulted from using a good defined marketing model. Various factors are highlighted including high research and development roles and costs, hard government regulation in frame of GMP standard, market analysis to...

This fact that marketing can encourage farmers to produce and their products better introduce to compete in the sell market and with market-friendly products to know better is important. The farmer who is not familiar with the importance of marketing and its technology will not be able to succeed in selling their product and may sell your product at a cheaper price and will be deprived of inter...

Purpose – Drawing on resource-advantage theory and a diverse literature base, this article seeks to further the development of the explanatory foundations of relationship marketing theory by proposing, and then providing, tentative answers to three “why?” questions in relationship marketing: why is relationship marketing so prominent now? Why do firms and consumers enter into relationships with...

The product line engineering paradigm has emerged recently to address the needs to minimize the development cost and the time to market in this highly competitive global market. Product line development consists of product line asset development and product development using the assets. Product line requirements are essential inputs to product line asset development. These inputs, although crit...

The five marketing strategies of Alibaba have accelerated its development and helped to distinguish itself in the field of e-trade in the world. Firstly this paper reviews Alibaba’s development, then analyzes its five marketing strategies and the creditability it has attached importance to. Finally it provides some proposals for its future development after the global financial crisis. Keyword:...