The purpose of this research is to test the tourist’s perception in the choice of selection a destination under the perspective of Bangladeshi tourism environment. The survey instrument was employed by using convenience sampling procedure on 250 tourists from significant tourist’s destination places from Bangladesh. Exploratory factor analysis (EFA) followed by Confirmatory factor analysis (CFA...

A holistic approach to measuring tourism destination brand equity is proposed by using associative networks analysis, overcome the shortage in other traditional methods. three Egyptian destinations’ tested through data collected concept map technique. The findings showed a significant relationship between and two characteristics of associations (strength uniqueness) nonsignificant with third ch...

This paper explores the importance of two forms interactions, namely marketer–traveler interaction and traveler–traveler in driving destination brand engagement (DBE) dimensions, their effect on travelers' short-term long-term behavioral intentions based impulse buying external search behavior. Using multi-group analysis, impact DBE dimensions behavior across Generation-Z travelers (aged betwee...

This paper aims to test the relationships among gastronomic experience, motivation, destination satisfaction, and gastronomy brand equity. Data (n:600) was gathered from domestic visitors visiting Gaziantep in March, April May 2018. Scale development measure experiences scale adaptation process of equity were carried out. The variables examined with structural equation modeling. According findi...