purpose-the research aims at evaluating the standardization/adaptation of international marketing strategy in iran multinational companies (mncs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. product, promotion, price and place) is considered, while in the previous researches no attempt was done to examine the interdependency...

The Analytic Network Process (ANP) is a well-known multi-criteria decision method that allows the relationships between its elements to be incorporated into model. large number of questions answered one main drawbacks method, since it time consuming for makers and experts who participate in process. A recent DEMATEL-based ANP proposal can significantly reduce complexity questions. This was simp...

Identification of the factors affecting teaching quality of engineering drawing and interaction between them is necessary until it is determined which manipulation will improve the quality of teaching this course. Since the above issue is a Multi-Criteria Decision Making (MCDM) problem and on the other hand, we are faced with human factors, the Fuzzy DEMATEL method is suggested for solving it. ...

Abstract In order to objectively evaluate the operation effect of Sustainable Supply Chain (SSC) collaborative governance Water Diversion Projects (WDPs), this paper, from perspectives SSC and governance, according existing modes WDPs, constructs management mechanism related subjects then evaluation model capacity WDPs by using DEMATEL (Decision-Making Trial Evaluation Laboratory)-ANP (Analytic...

Identifying relevant location determinants is a good starting point for shop operators, help to increase profitability and, thus, avoiding business failure. Traditional Analytic Hierarchy Process (AHP) or the Network (ANP) have shortages that require improvement. Herein, Decision-Making Trial and Evaluation Laboratory (DEMATEL), ANP based on DEMATEL (DANP), modified Vlse Kriterijumska Optimizac...

Today, HSE (health, safety, and environment) systems play a vital role in green and sustainable aspects of the companies. However, performance evaluation of HSE systems is a crucial issue in industry and academia. This paper tries to identify and prioritize the effective factors in HSE performance in Iran Khodro (the largest automotive company in Iran) and Tabriz Petrochemical (one of the bigge...

decision making about outsourcing or insourcing of manufacturing activities is a type of multiple criteria decision making (mcdm) problem, which requires considering quantitative and qualitative factors as evaluation criteria simultaneously. therefore, a suitable mcdm method can be useful in this area as it can consider the interactions among quantitative and qualitative criteria. the analytic ...