This chapter introduces the framework and causal model of customer value, customer satisfaction, brand loyalty, and customer relationship management performance in terms of the innovative manufacturing and marketing solutions. It argues that dimensions of customer value, customer satisfaction, and brand loyalty have mediated positive effect on customer relationship management performance. Furth...

this study investigates the effect of co-production on customer loyalty (attitudinal and behavioral separately) and factors which may boost co-production in an iranian bank. to investigate co-production in banking services, the proposed model of auh et al. (2007) was applied. given the fact that many banks try to get the status of their main customers, co-production was examined due to its pote...

This study extends Web site customer orientation and salesperson customer orientation to C2C e-commerce marketing. According to customer orientation and customer value theory, the paper establishes the relationship model of consumer-to-consumer (C2C) Web site and seller customer orientation, customer value and behavioral intention. The researchers empirically examine the model employing structu...