At present, the research on customer value is mainly divided into three aspects, One of which is based on the opinion of customers’ being the center of the value evaluation from the buyer's perspective ; another of which is based on the opinion of the enterprises’ being the center from the sellers’ view; the other of which is the interactive customer enterprise value research from translocation...

We consider a version of an optimal stopping problem, in which a customer is presented with a finite set of items, one by one. The customer is aware of the number of items in the finite set and the minimum and maximum possible value of each item, and must purchase exactly one item. When an item is presented to the customer, she or he observes its value, and determines whether to purchase the it...

This explorative study examines customer-supplier relationships from the perspective of psychological contracts. Based on findings from a multiple case study, the content of the psychological contracts of individuals involved in customer-supplier relationships are presented. The study provides support for the use of psychological contracts for describing the dynamics of customer-supplier relati...

This study aims to examine the direct effect of corporate rebranding decision (CRD) on customer satisfaction directly and through awareness perceived value. Next, role value in mediating satisfaction. The grand theory used support this research is relationship marketing (RM). applied theories are Corporate Rebranding Decision, Awareness rebranding, Perceived Customer Value Satisfaction. explana...

This study conducted a content analysis of an online Turkish complaint website to classify customer complaints about service failures in multi-agent situations tourism supply chain. A total 400 incidents were collected regarding 422 failures. The fell into four failure groups: Actual Service, Supplier’s Service Provider’s Employees, and Employees. findings support the previous literature differ...

Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today's competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...

Many financial institutions are actively developing new electronic banking products for their retail customers. These efforts are can succeed only if their managers focus the promotion of the new services toward those customers who are most likely to find them attractive. The analysis of a 6-branch financial institution presented in this study suggests that institutions are vulnerable to loss o...

Customer relationship management (CRM) can help organizations manage customer interactions more effectively to maintain competitiveness in the present economy. As more and more organizations realize the significance of becoming customer-centric in today’s competitive era, they adopted CRM as a core business strategy and invested heavily. CRM, an integration of information technology and relatio...