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Customer Relationship Management (CRM) is one important application for e-business. Two important factors influencing CRM performance are: customer profiles and customer participation. The result of this experimental study demonstrates that the use of customer profiles improves the customers’ perception of the quality of goods and increases the effectiveness of Customer Relationship Management ...

Firms in multiple industries collect customer satisfaction data to measure service performance. Increasingly, however, many firms are now able to collect objective service performance data as well. This raises the question of whether measuring customer satisfaction is valuable to firms when objective service performance data are available. The authors answer this question via the use of unique ...

The extent to which actual (rather than perceived) performance influences customer satisfaction has received limited attention by researchers, yet it is important for managers to understand the extent to which customer perceptions and behavioral intentions are associated with actual service performance. This study investigates the links between actual and perceived performance, customer standar...

today, the real customer oriented must be the prevailing aspect of organizational culture and its requisite would be the real transition in the culture of organizations and the basic attention to customer as the most eminent value and the most important organizational commitment. therefore, the current research has been occomplished in order to explain all relative dimensions and elements of th...

Conventional marketing wisdom holds that a customer orientation provides a firm with a better understanding of its customers, which subsequently leads to enhanced customer satisfaction and firm performance. However, there are cautions that being too customer focused can lead to inertia, and anecdotal evidence suggests that it may be better to "ignore your customer" when developing new products....

melli bank of iran, as the largest islamic bank, implemented the rastin profit and loss sharing plan for the first time in the world. the purpose of this plan was to remove any trace of usury in banking operations. this article studies the relationship between service quality in this system with customer satisfaction and bank performance. to this end, we collected 35 of this type of banking cus...