The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are part...

When people want to eat out, one of the difficult choices a customer has to consider is which restaurant to go to. It can be a matter of finding something suitable for a large group of people, or even just indifference to the locations at hand. Because there are so many choices out there, people spend a good amount of time deciding where to eat. Our project hopes to make this process more effic...

The tourist satisfaction aims at measuring the customer satisfaction of a particular kind of service: tourism. In order to either detect the tourists satisfaction or point out the best possible alternatives to meet their needs, they have been asked to order a series of actions sorted by dimension. The collected data have been processed through an axiomatic vision introduced by Kemeny, because w...

Historically power utilities have operated as regulated monopolies with steady growth patternsm Consumer response to the energy crisis in the early 19705 brought less accuracy to traditional forecastingm More recently, cheaper alternative fuel and Federal deregulation have ended the electric and gas utility monopolYm Customers are making different choices about fuel, co-generation, self-generat...

In this study, the authors develop a structural model that combines a macro diffusion model with a micro choice model to control for the effect of social influence on the mobile app choices of customers over app stores. Social influence refers to the density of adopters within the proximity of other customers. Using a large data set from an African app store and Bayesian estimation methods, the...

Discrimination against minorities in the work place is a complex phenomenon that has several labor market effects as well as a rich variety of causes. One such cause of discriminatory practices against minority workers is customer-based discrimination. This occurs when prejudice leads individuals to prefer commercial interactions with certain groups of workers over others. Under customer-based ...

In this paper we describe how the sales process of complex customizable products can be supported by an adaptive configurator interface. The task is to offer the appropriate choices to the customer in an adequate way of interaction. We illustrate our concepts with a short example from the domain of computer hardware configuration. Moreover, an architecture for an adaptive Web-based configurator...

BACKGROUND Restaurant-based interventions can be an enjoyable way to encourage healthier eating choices by all members of a family. Thus, the principal aims of this study were a) to promote healthy diets by increasing healthy food offerings and b) to increase the number of foods offered specifically as gluten-free and lactose-free and to inform patrons by including nutritional and allergen info...

A the online channel matures, many firms are finding that an understanding of how their online customers’ preferences and choices vary across geographical markets can be very useful. In this paper, we propose a spatial multinomial model of customer choice and illustrate how spatial modeling of choices of online customers across geographical markets provides useful insights in the context of a p...

P recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based on the principle that customer preference similarity stemming from prior purchase behavior is a key element in predicting current product purchase. The proposed recommendation model is dependent on two complementary methodologies: joint space mapping (placing...