This paper investigates how the marketing/entrepreneurship interface functions within the cultural sector. Specifically, the paper considers how cultural entrepreneurs in the music industry market not to customers, but to networks that control the resources necessary to support entrepreneurial ventures. Evidence is drawn from the qualitative research of a study on access to finance by owner-man...

Translating the cultural terms in an understandable way for the target readers can be challenging for translators. Translators should be familiar with the cultures of both languages (i.e. source and target languages). The present study aimed to show that which cultural terms strategies are more common in translation of the novel titled “For One More Day” based on Aixela‟s model. This study also...

Unlike other online communities, social networking sites (SNSs) provide the platform for individuals to present themselves and to connect with others through list of connections. Researching social capital, which arises from networked relationship on cross-cultural networking, can help us gain a systematic understanding of cultural differences and their roles in cross-cultural interaction in te...

The purpose of this paper is to explore Disney Mulan’s cultural appropriation strategy and the discount phenomenon formed in Chinese market from perspective users discuss creation operation film. In 2020, released a new film that originated China, Mulan, but received negative reviews consumer market. Taking as an example, uses NVivo ROSTCM conduct content-coding text analysis on creators’ inter...

OBJECTIVES Cultural variability (CV) is introduced as an overlooked dimension of cultural identity development pertaining to emphasizing and de-emphasizing the influence of a single cultural identity (i.e., cultural influence [CI]) on daily interactions and behaviors. The Cultural IDentity Influence Measure (CIDIM) is introduced as a novel measure of CI and CV, and hypothesis-driven validation ...

In recent years, far from arguing that evolutionary approaches to our own species permit us to describe the fundamental character of human nature, a prominent group of cultural evolutionary theorists has instead argued that the very idea of 'human nature' is one we should reject. It makes no sense, they argue, to speak of human nature in opposition to human culture. The very same sceptical argu...