نتایج جستجو برای: cross selling

تعداد نتایج: 500054  

2010
Andrzej Skrzypacz

We study a dynamic buyer-seller problem in which the good is information and there are no property rights. The potential buyer is reluctant to pay for information whose value to him is uncertain, but the seller cannot credibly convey its value to the buyer without disclosing the information itself. Information comes as divisible hard evidence. We show how and why the seller can appropriate a su...

Journal: :Convergence: The International Journal of Research into New Media Technologies 2012

2005
PETER C. VERHOEF

cquisition channels are important predictors of customer loyalty in the first stages of a business–consumer relationship. Although some researchers have provided examples of the differences in the value of the customers businesses acquire via different channels, they have not considered the impact of acquisition channels on loyalty and cross-buying. Using probitmodels we explored how retention ...

Journal: :IJDWM 2008
Paulo J. L. Adeodato Germano C. Vasconcelos Adrian L. Arnaud Rodrigo C. L. V. Cunha Domingos S. M. P. Monteiro Rosalvo F. Oliveira Neto

This article presents an efficient solution for the PAKDD-2007 Competition cross-selling problem. The solution is based on a thorough approach which involves the creation of new input variables, efficient data preparation and transformation, adequate data sampling strategy and a combination of two of the most robust modeling techniques. Due to the complexity imposed by the very small amount of ...

Journal: :مدیریت بازرگانی 0
علی گلرخ کارشناس ارشد، دانشکده مدیریت، دانشگاه تهران، تهران، ایران امیر خانلری استادیار، دانشکده مدیریت، دانشگاه تهران، تهران، ایران

bancassurance as selling insurance product consider the banksas an example of cross selling to customer from financial institutionsviewpoint and, on the other hand, cross buying by customers. regardingincreased competition, creating a financial supermarket to provide allfinancial services to customers is strongly growing. in this context, first itis necessary to identify factors affecting custo...

نمودار تعداد نتایج جستجو در هر سال

با کلیک روی نمودار نتایج را به سال انتشار فیلتر کنید