identifying the influential factors in sustainable competitive advantage through a resource based view (rbv) is one of the main and most important ways of creating a sustainable competitive position. the purpose of this paper, therefore, is to identify the csf in gaining sustainable competitive advantage in bank mellat based on a resource based view. in order to do this, a conceptual model was ...

Although managers cite human resources as a firm's most important asset, many organizational decisions do not reflect this belief. This paper uses the VRIO (value, rareness, imitability, and organization) framework to examine the role that the Human Resource (HR) function plays in developing a sustainable competitive advantage. We discuss why some popularly cited sources of sustainable competit...

Sustainable competitive advantage (CA) is a necessary requirement of a rational economic business organisation. Without this CA a business does not have a rational source for appropriating added value in the form of retained profit. Various management research papers have identified numerous factors that may create a source of competitive advantage. Other researchers have shown how industries h...

The development of sustainable competitive advantage has long been the “holy grail” of western management. However, evidence presented in this paper shows that at least one of the world’s leading companies has sought to achieve advantage by leverage knowledge and skill within its complete supply chain. The company involves is Toyota of Japan. A description of the benefits involved and the story...

One of the prevailing views is that technology-based IT assets do not have the potential for sustainable competitive advantage because they are usually not rare and can be easily acquired by competitors. However, previous RBV-based research on the competitive potential of IT has paid inadequate attention to IT applications, which are a combination of application software and (digital) informati...

Successful implementation of green supply chain management (GSCM) can create a sustainable competitive advantage. A firm’s specific internal and relational resources can be considered as drivers of sustainable competitive advantages in GSCM. To extend the scope of the limited research on the identification and prioritization of resource-related drivers having a strong influence on a firm’s sust...