food labels play an important role in well being of consumers. as a part of it, date marking is a valid guide to shelf life of a food. the present study was done in 2010, in smart food center, wollongong; new south wales, australia to determine if the residents are familiar with date marking of food products. data was accumulated by either interview guide or questionnaire method. basic unselect...

the purpose of this study has been concretized in terms of impact of mobileadvertising on the purchase decision of the consumer and aimed to answer toresearch questions: which is the underlying structure of criteria in mobileadvertising? and which criteria are important for consumers in evaluatingmobile advertising? a sample of consumers in taiwan was surveyed and usingfuzzy judgment to determi...

this study aimed to identify and test expectancy motivational model as a theoretical framework to explain the reasons motivating expected information consumer’s behavior for the selection and use of document delivery services of shahid chamran university, ahvaz. in this study, explanatory survey method was used. in order to test the hypotheses and analysis of model’s data, covariance structural...

marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. in order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. the present study investigates whether there is a...

This paper shows that even if all consumers face search costs, if these are below a certain level dependent upon the firm numbers and demand elasticity, the Diamond-type equilibrium with all prices at the monopoly level fails to exist. JEL Classification: D83, D11,

The study investigates consumers’ preference for cowpea reflected in the Nigerian markets through price discounts and premiums that consumers pay for different cowpea characteristics. The price data used for this study were obtained through a market survey. A common data collection protocol was employed. Every month, between October 2009 to December 2010, five cowpea samples per seller were bou...

Firms commonly offer three-part tariffs, or menus of three-part tariffs, in a variety of contexts. A three-part tariff consists of a fixed fee, an included allowance of units for which the marginal price is zero, and a positive marginal price for additional usage beyond the allowance. A prime example is the US cellular phone services market in which firms typically offer consumers plans consist...