This study attempts to reveal the reciprocal analysis between corporates and external stakeholders substantiate nexus how socially responsible practices amplify repute of organizations. fulfills literature gap by investigating role corporate social responsibility (CSR) (consumers) equipping consumer (CnSR) as an intervening variable from stance stakeholder theory. The results engaging SEM model...

Consumer ethics is an underdeveloped specialism of business and marketing ethics, within which most publications have focused on bad rather than on good ethics, and on consumer dishonesty rather than on consumer idealism or consumer responsibility. This conceptual paper explores the latter perspective, and examines how we can seek to understand “consumer social responsibility” from perspectives...

In recent years, corporate social responsibility (CSR) has become a vital component and mainstream approach to business, with much attention devoted the implications of CSR policies practices. Yet firms still diffuse initiatives without fully understanding well-being their stakeholders reactions towards firm. The success can be determined by consumer behaviours, thoughts, beliefs, attitudes, ex...

In the article is presented the case of trust-based marketing of over-the-counter (OTC) medicines. The relationship between the hypotheses was tested by means of structural equation modelling. The results of the first model show that the predictor variable (consumer satisfaction with safety and information) has a significant effect on the mediator variable (consumer trust). The results of the s...

Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and expecting from organizations. With the rise social media, have another channel to communicate CSR activities stakeholders. A good deal research been conducted on its relation consumers. However, there is limited influence consumers via media chan...

This research paper was designed to examine the influence of corporate social responsibility (CSR) associations and environmental concerns on consumer-retailer love and attitude toward the retailer, as well as the subsequent effects on consumer behavioral intentions regarding the retailer, such as repeat patronage intention and willingness to pay a premium price for products offered by the reta...