This study attempts to understand how website interactivity (level of active control and direction of communication) can impact purchase intention through consumer involvement. The product type featured on the website is a moderating factor in the effects of interactivity. In a laboratory experiment, subjects were asked to perform purchasing tasks of non-fictional books or greeting cards on web...

Game-theoretic motion planners are a potent solution for controlling systems of multiple highly interactive robots. Most existing game-theoretic unrealistically assume a priori objective function knowledge is available to all agents. To address this, we propose fault-tolerant receding horizon p...

The rapid growth and broad usage of information communication technology (ICT) had transformed social interactions within the areas human communication, business, health care, all major domains endeavors. This study investigated relationship between factors behavioral intentions impact ICT on people's willingness propensity to engage their behaviors objective in this is explore current literatu...

(2014) Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?, HMQ healthy eating final with cover.doc Should different marketing communication strategies be used to promote healthy eating among male and female adolescents? Abstract A study was conducted to examine how interpersonal norm, media norm, attitude, perceived behaviora...

Social norms are an important predictor of health behavior and have been targeted by a variety of health communication campaigns. However, these campaigns often encounter challenges related to the socially specific context in which norms exist: specifically, the extent to which the target population identifies with the reference group presented in the ad and the extent to which the target popul...

Tourists may rely on external information to make various decisions. By understanding the relation between information source characteristics and decision making, tourist operators can improve their communication performance and marketing efforts. Some businesses use corporate blog as a communication platform to engage their customers with the companies. Researches about the causal relationship...