The role of color in object representation was examined by using a variation of the Stroop paradigm in which observers named the displayed colors of objects or words. In experiment 1, colors of color-diagnostic objects were manipulated to be either typical or atypical of the object (eg a yellow banana versus a purple banana). A Stroop-like effect was obtained, with faster color-naming times for...

Homophone interference effects in Stroop experiments are often taken as evidence for the hypothesis that semantic access in written Chinese language is mediated by activation of phonological processing. We here aim to test this hypothesis with Chinese single-character words by means of event related potential (ERP) recordings. Using color words, homophones of color words and color-word associat...

Previous studies report that children use color words in a haphazard manner before acquiring adult-like meanings. The most common explanation for this is that children struggle to abstract color as a domain of linguistic meaning, and that this results in a stage in which children produce but do not comprehend color words. However, recent evidence suggests that children’s early usage of color wo...

Four experiments investigated Stroop interference using geometrically transformed words. Over experiments, reading was made increasingly difficult by manipulating orientation uncertainty and the number of noncolor words. As a consequence, time to read color words aloud increased dramatically. Yet, even when reading a color word was considerably slower than naming the color of ink in which the w...

What is the relative salience of different aspects of word meaning in the developing lexicon? The current study examines the time-course of retrieval of semantic and color knowledge associated with words during toddler word recognition: At what point do toddlers orient toward an image of a yellow cup upon hearing color-matching words such as "banana" (typically yellow) relative to unrelated wor...