Comparing theories to explain exercise behaviour: a socio-cognitive approach Sheau-Fen Yap a , Md. Nor Othman b & Yu-Ghee Wee c a Department of Marketing, Advertising, Retailing and Sales, Faculty of Business and Law, Auckland University of Technology, 46 Wakefield Street, Auckland, 1010, New Zealand b Department of Marketing, Faculty of Business and Accountancy, University of Malaya, 50603, Ku...

The deployment of Cognitive Radio Networks has been greatly hindered in spite of its potentials by the rate at which intrusions and vulnerabilities replicate within every domain of the network. Cognitive Radio Network is expected to drive the next generation wireless networks that can optimize the use of spectrum due to its unique and dynamic properties, but the high rate of intrusions has frus...

This study examines the influence of stereotyped gender-role depictions on attitudes towards integrated social marketing communication (ISMC) through an application of Gender-Role Theory and the Stereotype Content Model. One hundred and seventy five participants completed surveys measuring their cognitive and affective attitudes towards four advertisements that varied in gender-role congruency ...

Cyberspace refers to new tools for marketers to improve the efficiency and effectiveness of marketing communications and offer new approaches to gain and retain customers. One of its aspects is online interpersonal influences. It can be said that viral marketing is an internet-based communication strategy that exploits the transmittable nature of information dissemination on the Internet. This ...

Interactive product presentation techniques have recently gained importance in online marketing of house products. Real-time simulation offers a high level interactive presentation with more powerful features to present product functions and variations. This article presents a novel computational approach for engaging and supporting consumers in making informed choices about purchasing house pr...

This current study aims to examine the role of social media marketing, brand awareness, value, and trust in local fashion loyalty. uses affective-cognitive theory that stated create an emotional response, a customer needs evaluate affective cognitive stimuli provided by brand. focuses on investigating effect marketing awareness (cognitive); perceived value (affective) One hundred fifty responde...

a r t i c l e i n f o In contexts where competition is intense, growth is rapid, innovation is abundant, local conditions are idio-syncratic, and technological options are increasingly complex, the marketing manager needs to understand the dynamic forces that influence the structure of the industry in order to assess the market strategic value. The problems are made even more difficult when muc...

Purpose: The aim of the author is to present methodological approaches used to study the socioeconomic sector of micro, small and medium-sized companies of plans for a experimental testing tool (Marketing self-diagnostic tool) constructed for the diagnosis and self-diagnosis of individual attitudes, knowledge, skills and needs in the field marketing of innovation and innovation in marketing MSM...