The research paper aims to identify significant factors affecting towards the Social Media Marketing which can influence and affect the Brand Image of organizations in the hospitality sector. The identified factors include the following; 1. Positivity, 2. Consistency, 3. Differentiation, 4. Personality, and 5. Engagement Opportunities on Social Media. A framework was developed to highlight the ...

This paper aims to study the effect of corporate social responsibility (CSR) on brand image and equity its impact consumer satisfaction. The follows a quantitative methodology, using implementation an online questionnaire distributed people who bought, during pandemic, product that used CSR action. Subsequently, data were analyzed through Smart PLS, following Structural Equation Model. It was p...

This research aims to investigate the moderating role of customer consciousness in correlation between CSR and brand image Jordanian apparel industry. The study employs a cross-sectional quantitative method. To actualize this study, data was gathered from 440 participants. collected coded against SPSS 25, then normality, validity, reliability were tested, multiple regressions used test hypothes...

the image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. the purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. the components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. the relationship between the brand image an...

This study investigates the effect of corporate brand dominance—that is, the visibility of a company’s corporate brand in product communications—on the relationship between corporate associations and product evaluations. The results show that corporate brand dominance determines the degree to which associations with the company’s corporate ability and corporate social responsibility influence p...

Past research has suggested that developing CSR linked brands is a complex activity that needs to consider the social issues being addressed as well as multiple facets of organisational activities. This paper proposes that organisational activities need to be considered at four different levels – corporate brand, product/line brands, location/functional activities and supply chain issues. The f...

understanding results and consequences of social responsibility implementation has a significant effect on the attitude of football clubs. the main aim of this study was to identify social responsibility consequences of iran professional football clubs. the statistical sample consisted of 19 qualitative interviews with experts, administrators and faculty members who were selected through theore...

In order to gain advantage in the competition for talent, private enterprises have to create an enabling strategy to attract and retain talent, which is employer brand strategy. The paper defines the meaning of employer brand, and then from the actual situation of private enterprises, it explores methods for private companies to build employer brand in order to establish a good image of employe...