نتایج جستجو برای: brand orientation and entrepreneurial orientation
تعداد نتایج: 16845227 فیلتر نتایج به سال:
One of the emerging research areas in the strategic orientation is how to transfer different orientations from the commercial sector to the non-profit sector. Therefore, the objective of this study is to determine the mediating effect of Learning Orientation on the Market Orientation, Social Entrepreneurial Orientation, and Organizational Performance in the non-profit sector. The data from more...
Article history: Received 4 August 2006 Received in revised form 6 February 2008 Accepted 12 February 2008 Available online 8 April 2008 This study examines the relationships among entrepreneurial orientation, knowledge creation process, and firm performance using survey data from 165 entrepreneurs. We use LISREL analysis to test the direct and indirect effects of the entrepreneurial orientatio...
the current paper aims to investigate the effect of entrepreneurial marketing on innovation considering the moderating effect of two-factor learning orientation and organizational structure. then, the relationship between innovation and the marketing performance was assessed. in this research, sales and marketing managers of 42 sample companies were selected from three industries including: ind...
This study attempts to investigate the effects of entrepreneurial orientation and learning orientation on SMEs’ performance. A total of 200 SMEs from the electronic and electrical sector, and 250 SMEs from food and beverage industries were chosen randomly. The results of this study show that entrepreneurial orientation dimensions (innovativeness, proactiveness, and risk taking) and learning ori...
This study advances research on the return from entrepreneurial orientation by examining how a firm’s internal system (i.e.,SHRM) and the external environment (i.e., technical turbulence) within which a firm operates intervene in the relationship between entrepreneurial orientation and product innovation performance. This study finds that entrepreneurial orientation is positively related to pro...
This study aims to contribute to the knowledge of leadership styles and entrepreneurial orientation at small and medium enterprises as well as their effects on business performance. This study examines how leadership style can affect the development and implementation of entrepreneurial orientation in small and medium enterprises in Taiwan. It is also designed to examine the effects of leadersh...
the aim of the present research was to study the impact of organizational culture on entrepreneurial orientation given the mediating role of knowledge management. the statistical population consisted of the employees of district 1 and 2 municipalities of qazvin who were about 200 in number, of whom 130 people were selected based on stratified random sampling method and cochran formula. data ana...
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