We estimate hedonic price functions for premium wine from Australia and New Zealand, differentiating implicit prices for sensory quality ratings, wine varieties, and regional as well as winery brand reputations over the vintages 1992 to 2000. For Australia, the results suggest regional reputations in general are becoming increasingly significant through time, indicating intensifying regional qu...

Abstract We have considered a duopoly with perceived vertical differentiation, information disparity and optimistic consumers. When firms compete for informed uninformed consumers, the former contribute to raise product quality, while equilibrium prices increase misperception of latter, in our first equilibrium. Brand premium includes quality rent. In second equilibrium, consumers buy low-quali...

This paper will investigate the strategic design decision-making of an in-house designer in a company with a large product portfolio, with respect to how designers plan for future visual alterations of the product. In-house designers have to think strategically about the creation of recognition and differentiation through design because they influence the company's overall strategies. Therefore...

This note illustrates a simple theoretical model in which rival brands compete in positioning strategies and prices. The model provides an interpretation of brand positioning in a familiar spatial model. The ability of firms to observe promotional choices of their rivals affords them higher price margins through differentiation. Finally a reaction function analysis suggests that when a rival po...

Article history: Received 1 March 2015 Received in revised form 1 November 2015 Accepted 1 December 2015 Available online xxxx Many universities leverage symbolic qualitieswith the potential of creating a brand personality useful in competitive differentiation. Drawing on a series of qualitative and quantitative studies consistent with psychometric scale development procedures, this study devel...

All brands have status and status has an impact; yet little attention has been paid to the impact of brand status on consumer brand assessments, this study addresses this limitation. This study investigated perceived brand status’ impact on overall brand value across two product categories, finding that perceived brand status’ impact was stronger on overall brand value when the status of the br...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

abstract in marketing mix, mental image of a company among different target groups and their emotional responses toward brands, play an important role. corporate awareness of their brand image among potential and actual audiences in the market, is a valuable input that reveals the compliance rates of their branding strategies and the real facts in the market. this can help companies to define o...

Do store brands help differentiate a store to attract store loyal consumers? Or do they attract price sensitive cherry pickers who are not store loyal? To answer these questions empirically, the authors construct appropriate metrics of store brand loyalty and store loyalty, that do not impose mathematical relationships between the two variables—a problem with recent works in this area. Using da...