Artificial intelligence-enabled conversational user interfaces, commonly known as voice assistants, are increasingly being used by individuals in their day-to-day lives to fulfill diverse needs (e.g. utility, hedonic, and social). However, the homeostatic (steadily present) attraction of assistants is offset privacy risk concerns these devices present users. Despite growing literature on adopti...

This study analyzes consumer loyalty from attitudes on credible knowledge sources and the emotional experience due to first perception Data was collected 107 smartphone users through questionnaires interviews. The SEM-PLS compound technique used analyze data with a pathway mediated by comfort decision of credibility brand loyalty. results show that there is positive correlation between consumer...

This article tests how well the information economics view of brand equity explains consumer brand choice in countries that represent different cultural dimensions. In this empirical analysis, the authors use survey and experimental data on orange juice and personal computers collected from respondents in Brazil, Germany, India, Japan, Spain, Turkey, and the United States. The results provide s...

Consumer perceptions of quality, satisfaction, and brand credibility are critical ingredients for developing healthy brands with high value in a competitive market. However, few authors have looked into the credibility`s intervening role effect quality satisfaction on equity non-conventional health industry. Hence, this paper sought to evaluate mediating A covariance-based structural equation m...

The purpose of this study was to determine the effect visibility, credibility, attraction, power brand ambassador Image Mie Sedaap on students Faculty Economics, Padang State University. This type research is causative. population in were number samples based William Cochran's formula 97 people and selected using Purposive Sampling technique. data used primary obtained through distributing ques...

This study examined the relationship between political party brand credibility and voters’ decision making in Nigeria. The adopted a cross-sectional survey its investigation of variables. Primary data was generated through structured questionnaire. target population this eighty four million, thousand (84,004, 084). Given an accessible twenty six hundred thirty five (26,634,605) within geo-polit...

This study examines how the degree of fit between brand extension and parent brand, in case heritage sites, affects extension's equity-formation, considering mediating role attitude credibility moderating tourist's level experience brand. An experimental design is applied, which two different levels are controlled subjects. Suggestions provided for effective ways enhancing equity therefore cont...

Credibility is an old yet modern topic. It has a particular significance in the current trend of market economy. However, China is facing a serious crisis of credibility nowadays. This paper proposes the suggestion of building credibility system in China from legal perspective.