the purpose of this study is to investigate the extent to which brand experience affects brand credit, brand attitude, and customer-based brand equity. by five-point likert scale, the data will be collected through questionnaire filled by 385 students in islamic azad university-firouzkouh branch using samsung, apple, nokia, sony, sony ericsson, and lg cell phones. lisrel is used to test researc...

It is important for marketers how to make customers buy a product. The decline in the Avanza – Xenia market share 2020 and 2021 indicates that purchase intention two products carry out co-branding decreasing. This study aims examine impact of brand equity on with preference as mediator. population this were potential consumers Nasmoco Pemuda Semarang Dealers, an estimated amount could not be pr...

This study aims to further examine the factors that influence Repurchase Intention, where these are Brand Personality, Equity, Familiarity, and Word of Mouth. Alongside development market, we found beauty products only sold online offline have a good role in e-commerce market help Indonesia's economic development. We researched specific online, because there differences between brands stores. T...

This research uses the theory of flow to examine the effect of 2D versus 3D virtual world environments on brand equity and use intention. The results suggest that a 3D virtual world environment has both positive (indirect) and negative (direct) effects on brand equity. The positive, indirect effect of the 3D virtual world environment occurs through feelings of telepresence and enjoyment, both o...

Abstract The present study adopts a qualitative approach to explore the nature and sources of consumer-based brand equity (CBBE) in cryptocurrency market. Drawing on thirty-two semi-structured interviews with crypto investors UK, our findings reveal three main CBBE for brands (i.e. blockchain-based features, identity, psychological factors). Also, we supply insights into how features blockchain...

the aims of this paper are to measure the brand equity of e-banking services, and to improve the conceptualization of customer-based e-service brand equity. a pilot and a main study were conducted. the findings in this study support the model of customer-based brand equity in e-service. a pilot and a main study were conducted. this study used a sample of 130e-banking customers. from the interre...

Purpose: Unprecedented communication features of social media noticeably reinforce the active role consumers in value co-creation (VCC) offline and online brands including media. From consumer perspective, this study examines a contribution VCC behavior to consumer-based brand equity (CBBE) consequent intention use based on Instagram as most popular platform Kazakhstan. Methodology: A web-based...