This research is a partial test of Park et al.’s (2008) model to assess the impact of flow and brand equity in 3D virtual worlds. It draws on flow theory as its main theoretical foundation to understand and empirically assess the impact of flow on brand equity and behavioral intention in 3D virtual worlds. The findings suggest that the balance of skills and challenges in 3D virtual worlds influ...

the famous theory in the field of textual meaning and interpretation is called “intentionalism” and on that basis, “the intention of the author of a work is in relation to the meaning of the work or its interpretation”. in recent years, a theory has been widely developed in contrast to the (above) famous theory, titled the theory of “anti-intentionalism”, or in its extreme form, the theory of “...

With the growth in social networking and the highly competitive nature of the social networking market, it is important to understand the factors that influence social network site (SNS) member retention. In order to better understand continuation intention among SNS members, the authors propose and empirically test a model built upon the IS continuance model, motivation theory, and two belongi...

Based on technology acceptance theory, the authors examined the effect of perceived enjoyment and gender on the intention to continue using mobile Internet services (MIS) in an everyday life context. A survey was conducted among 623 current MIS users to test the structural equation model. Their findings confirm the effect of perceived enjoyment on MIS continuance intention as well as the modera...

The considerable attention that increasing needs to acquire Internet Medical Information (IMI) has received in recent years, there has been little research to systematically investigate the factors influencing users’ intention to adopt the IMI. The authors apply the Heuristic-Systematic Model (HSM) to evaluate how users form the intention to adopt IMI on bulletin boards. An online survey was co...

Background & Aims: Increasing pressure for having scholarly publications in accredited English medium journals emphasizes the need to enhance academic writing ability by author-researchers in various fields, especially, in medical and hard sciences. In order to enhance the language of manuscripts, many authors seek assistance from editors prior to submission to high-status journals. Various typ...

This paper adjusts UTAUT2 to study user acceptance of an early stage technology by using the example of 3D printing for home users. The authors’ findings show that UTAUT2 is capable of measuring user acceptance and that social influence and effort expectancy are good predictors for ‘intention to use’ for early stage technologies. Nevertheless, there seem to be significant differences in the ant...