This study investigates the time-varying effects of celebrity endorsements on consumer purchase attitudes toward promoted products using a novel dynamic hierarchical multi-attribute attitude forecast model. The induced direct and indirect effects via constructs of product attributes and net product value are then incorporated into the proposed conceptual model, which is formulated with a discre...

THE AIMS OF PAPER This paper explores digital data exploitation behaviours and shows how these conducts change according to the sources used by agri-food firms when developing their products. METHODOLOGY We adopt an exploratory multiple-case study provide a theoretical framework for utilising product development. MOST IMPORTANT RESULTS The article two prominent firms’ that we labelled explorers...

Prior research in the field of electronic commerce argued that virtual experience (VE) could facilitate consumer’s product learning by mitigating the constraints that resulted from the lack of direct experience in an online environment. However, little is known with respect to the effect of VE on consumer’s purchasing behaviour. This paper investigates two roles that VE plays in consumer’s purc...

background and purpose: presently, the method of medical teaching has shifted from lecture-based to computer-based. the learning style may play a key role in the attitude toward learning computer. the goal of this study was to study the relationship between the learning style and attitude toward computer among iranian medical students. methods: this cross-sectional study included 400 medical st...

abstract: as a social and cultural behavior,the relationship between boy and girl is almost a new phenomena in our society.it seems to cause many worries at the various social level by reason of creating some of issues and problems.this research focuses on two main purpose:firstly,to examine girls’ attitude toward relationship with opposite sex and to explore effective elements upon the girl’s ...