The purpose of this study was to explore the effectiveness of cinema advertising. Specifically: To quantify the proportion of cinema audiences who had an opportunity to see advertising messages screened prior to a movie; to calculate the number of brands recalled by movie goers exposed to advertising messages; and to detail the level of advertisement recognition displayed by movie goers exposed...

In December 2007, the Cinemateca Portuguesa (the Portuguese Film Museum) ended a yearlong programme dedicated to ‘national genres’ with a selection of 18 Portuguese fi lms not associated with any particular genre, but with the category of ‘Portuguese cinema’ itself . It seemed an odd choice, even if one took into account the very loose definit ion of ‘f i lm genre’ of the previous months – who ...

Thomas Curran has created an intriguing exploration of an overlooked group of antiwar Americans in the second half of the nineteenth century. Growing out of his dissertation at Notre Dame, this monograph examines the beliefs and activities of a group Curran describes as “perfectionist pacifists” during the Civil War and after, following it into the early twentieth century. The book is effective...

The study of Modernism has often been divided by a seemingly unbridgeable gap between what has been deemed " high " art, esoteric works intended for the privileged few, and " low " culture-works intended for the groveling masses. In the first category are traditional art forms such as painting, sculpture, and literature. The lower art forms include mass-produced works that are accessible by des...

supposing the reciprocity of relations between society and media, it is logical to investigate the social changes of women’s identity through inspecting the changes in women’s identity representation in media (particularly cinema). this paper aims to analyze the mutual effects of predominant social affairs of after-islamic revolution of iran on the manner of women’s representation in iran’s cin...

In her article "Shen (1904-1940) film 十字街頭 (1937) (Crossroads Hollywood and Soviet cinema in 1930s explores the transcultural and transmedial possibilities and potentials in the in the 1930s and the unruly energy and unique aesthetic characteristics embedded in the process of creative mimesis and transplantation. While in the paradoxical attitude toward US-American and Soviet films, Chinese fil...

There tends to be a moment in the development of cultural practices when discourses of the recent past become history; they are no longer just outdated but, like bell-bottom jeans, mini-skirts and platform shoes, acquire historicity. This is what seems to have happened with film theory of the 1970s and early 1980s, particularly as it revolved around the notion of 'the spectator'. I am thinking ...

Like Hollywood cinema, gong’an drama seizes upon the dramatic and narrative potential of legal trials. Yet, while Hollywood trial films turn viewers into jurors, pushing them back and forth between the competing stories that emerge from the adversarial process, gong’an drama eschews any recognition of opposing narratives, instead centering on the punishment of decidedly guilty criminals. The mo...

A plug-in for the 3D modeling application CINEMA 4D is presented which allows to use the graph transformation language XL to transform the 3D scene graph of CINEMA 4D. XL extends Java by graph query and rewrite facilities via a data model interface, the default rewrite mechanism is that of relational growth grammars which are based on parallel single-pushout derivations. We illustrate the plug-...