Brand Personality is indeed a kind of behavior and speech of a brand. It means assigning personality traits and characters to the brand in order to achieve differentiation. The aim of the present study was to develop a model of relationship between the brand personality of sportswear and brand commitment, loyalty and trust. This study was applied in terms of objectives and descriptive-survey i...

In marketing literature, a new marketing concept called “brand attachment” that attachment strongly impacts on consumer behaviors. Emotional attachment binds the employee to the Brand when the affective bond is especially strong, ensuring repurchase. The aim of this study was examining the effect of brand awareness, emotional experiences and User-derived benefits on bran loyality an...

Brand ambidexterity strategies help organizations improve their capabilities and performance and simultaneously discover new opportunities. The purpose of this study is to investigate the effects of brand ambidexterity strategies on brand commitment through brand’s performance, image and reputation. The statistical population of this research were the users of Pishgaman Company. Random sampling...

1.0 overview it seems that grammar plays a crucial role in the area of second and foreign language learning and widely has been acknowledged in grammar research. in other words, teaching grammar is an issue which has attracted much attention to itself, and a lot of teachers argue about the existence of grammar in language teaching and learning. this issue will remind us a famous sentence f...

Introduction: In recent years, it is widely believed that one of the most valuable assets of organizations, is the brand of their products /services. Brand value is a reflection of their social responsibility leading not only to the improvement of their status quo but also to the enhancement of their special brand value. Methods: This is an applied study in which a population of 561 employee...

On of the key components of brand equity is associations that the consumers have about the brand and these associations will guide them to choose the brand. These associations usually are considered as an organized network involves models of gathering the networks in minds and determine the brand value for consumers as a brand image. The aim of doing this research is eliciting and mapping the n...

the purpose of this study was to investigate the effect of task repetition on accuracy of iranian efl learners ’speaking ability. in order to achieve this purpose, a null hypothesis was developed: there is no statistically significant difference between accuracy speaking ability in iranian efl learners by use of task repetition. ; of course i should mention that, beside this null hypothesis, an...