THE CASE FOR COLLECTIVE ACTION IN SMALLHOLDER MARKETING Issues concerning farmers with small land holdings figure prominently in global discussions about poverty reduction, as the majority of the world’s poor belong to such households. Most of these households are linked to the market in one way or another. Thus, the opportunity for smallholders to raise their incomes from agricultural producti...

Fresh water and arable land are essential for agricultural production and food processing. However, managing conflicting demands over water and land can be challenging for business leaders, environmentalists and other stakeholders. This paper characterizes these challenges as wicked problems. Wicked problems are ill-formed, fuzzy, and messy, because they involve many clients and decisions maker...

Abstract Since the early 2000s, border regions of Russian Far East have seen rapid growth in large-scale Chinese agriculture through contract-farming arrangements. This article, drawing on archival and ethnographic findings, focuses contract relations between agribusinesses small farmers as a labour regime, unusual context. It argues that practices informal subcontracting, mediation governance ...

Farmers face many challenges to benefit from marketing opportunities. Agricultural e-commerce is a relatively new way for smallholders sell agricultural products buyers, including agribusinesses, retailers, restaurants, and consumers. creates better market access higher transparency in the value chain. There are three research objectives of this study: explore difference perceived value, attitu...

Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI branding program in an attempt to position New Zealand kiwi fruit as an upmarket fruit category that appealed to today’s consumers. The brand has recently been released in New Zealand. This research assesses the effectiveness of ZESPR...