This paper investigates the impacts of COVID-19’s new cases and stimulus packages on daily stock returns five key economic sectors (Finance, Fast-moving-consumer-goods (FMCG), Healthcare, Oil Gas, Telecommunication) in Vietnam – one best countries world for handling COVID-19. The research team uses Pool OLS method, with panel data 11 342 observations from 107 listed firms these period January-J...

Enterprise Resource Planning (ERP) is an integrated set of subsystems that integrates all facets of the business, including planning, manufacturing and logistics, sales and marketing. ERP systems are originated to serve the information needs of manufacturing companies. Over time though, they have grown to serve other industries, including financial services, customer good sector, supplier chain...

هدف: با توجه به اهمیت سرمایه­‌های انسانی سازمان و ویژه استعدادها عنوان مهم­ترین ابزار کسب مزیت رقابتی، هدف از انجام این پژوهش ارائه مدلی برای مدیریت استعداد در صنعت خودرو است.طراحی/ روش‌شناسی/ رویکرد: پژوهش، صورت ترکیبی اکتشافی (کیفی-کمی) شده است. فاز کیفی، اجزای یک مدل روش تحلیل تم شناسایی شد. کمی، اجزاء روابط استخراج استفاده مدلسازی معادلات ساختاری، مورد ارزیابی قرار گرفت تا متغیرهای مرتبط ار...

customers segmentation and analyzing their behavior at fast moving costumer goods (fmgs) industries which deal with a large number of customers with a variety of characteristics causes the marketing activities to be targeted and leads to effective communication with the customers. segmentation, a data mining approach, which leads to the discovery of similar groups of customers, is usually done ...

Purpose A total of 210 valid paper-and-pencil questionnaires were received from fast-moving consumer goods/small and medium-sized enterprises (FMCG-SMEs) to empirically test the proposed model. Structural equation modelling approach was performed assess model fit, measurement structural models for exogenous endogenous constructs, nonlinearity. Design/methodology/approach In hyper-competitive wo...

The article contains the results of applying marketing mix modeling based on Data Science technologies for FMCG companies. market share in packages (sales level) was modeled using regression analysis depending key elements complex (price, place, promotion), seasonality and media activity competitors all communication channels. Econometric helps to assess return investment by calculating level s...

Despite possessing the adequate purchase potential for the fast moving consumer goods (FMCGs), the poor are not reckoned as a viable market by the FMCG marketers and as a result, the purchase preferences of poor are largely unexplored for the concerned products. The present paper bridges the gap subsisting in the pertinent literature by exploring the purchase behavior of poor consumers in the r...