The Pictorial Attitude Implicit Association Test (PA-IAT) has recently been developed as a new measure of need for power. This study aims to extend the scope of the PA-IAT to need for affiliation. In line with implicit motive theory, results show that the need for affiliation PA-IAT predicts non-declarative measures of motivation provided that need for affiliation is activated. We also obtained...

We have previously shown that physical activity predicts intra-abdominal adipose tissue (IAT), but it is unknown whether energy intake predicts IAT independently of physical activity in a community-based, naturalistic environment. The association of energy intake with IAT was explored cross-sectionally in women, recruited between 2002 and 2005 for a study of fat patterning in midlife. IAT at L(...

The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) is a computer-based categorization task that measures concept association strengths. Greenwald et al. (1998) demonstrated that participants completed the categorizations more quickly when pleasant and flower shared a response key than when pleasant and insect shared a response key, and when pleasant and White shared a resp...

The authors argue that the Implicit Association Test (IAT; A.G. Greenwald, D.E. McGhee, & J.L.K. Schwartz, 1998) can be contaminated by associations that do not contribute to one's evaluation of an attitude object and thus do not become activated when one encounters the object but that are nevertheless available in memory. The authors propose a variant of the IAT that reduces the contamination ...

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response l...

Three experiments demonstrated that an abbreviated Implicit Association Test (Brief IAT) produces reliable and valid measures of implicit attitudes and identities. A fourth experiment examined properties of the Brief IAT when used to measure implicit stereotypes. The Brief IAT’s format instructs subjects to focus on just 3 of the 4 categories used in the IAT, with 2 of these 3 in each of 2 comb...

Extensive research has been conducted demonstrating the predictive validity and reliability of the Implicit Association Test (IAT) for a broad array of behaviors and contexts. However, less work has been done examining its underlying construct validity. This contribution focuses on examining whether a core theoretical foundation of the IAT paradigm is valid, specifically, whether the IAT effect...

The Implicit Association Test (IAT) was designed to measure automatically activated attitudinal associations, free of the influence of processes that affect their expression. Subsequent research has shown that IAT performance also is influenced by non-associative processes, but the extent to which these non-associative processes are content-specific or if they operate similarly regardless of th...

Since its introduction, the Implicit Association Test (IAT) has been adapted and used in many areas of psychology. Initially developed as a measure of implicit attitudes related to social constructs such as race (e.g., Zeigert & Hanges, 2005), the IAT has been used to measure other constructs, such as conscientiousness (Steffens, 2004). Due to psychometric concerns, however, industrial-organiza...