Over the past few years, the focus group method has assumed a very important role as a method for collecting qualitative data in social and behavioural science research. This article elucidates theoretical and practical problems and prospects associated with the use of focus groups as a qualitative research method in social and behavioural science research. The core uses of focus groups in soci...

This paper has examined the perceptions of and, the effect of religion on nuptiality patterns and differentials using qualitative and quantitative data from 600 randomly selected women and focus groups and in-depth interviews among the Atyap in Kaduna State. The study indicates that although marriage is universal, the median age at first marriage was 18 years in 1995 compared to 15 years in 200...

Data from 53 focus groups, which involved students from 10 to 18 years old, show that youngsters often interpret "cyberbullying" as "Internet bullying" and associate the phenomenon with a wide range of practices. In order to be considered "true" cyberbullying, these practices must meet several criteria. They should be intended to hurt (by the perpetrator) and perceived as hurtful (by the victim...

Focus groups and individual interviews have become accepted methods used in the initial stages of valuation research. Whether focus groups and individual interviews reveal similar valuation information has not been thoroughly studied. The research tests the hypothesis that focus groups yield the same ecosystem service information as do individual interviews. The research also explores how the f...

Purpose – The aim of this research was to consider whether focus groups have justifiably become a more frequently used qualitative market research technique because of a superior research outcome. Although focus groups have extrinsic advantages such as speed and cost, there is evidence that individual depth interviews have intrinsic advantages relating to the quality of the research outcome. De...

This paper situates geospatial technologies as a constructivist tool in the K-12 classroom and examines student experiences with real-time authentic geospatial data provided through a hybrid adventure learning environment. Qualitative data from seven student focus groups demonstrate the effectiveness of using real-time authentic data, peer collaboration, and geospatial technologies in learning ...