For instance, it has been widely reported how players form meaningful – even emotional – ties to other players (e.g. Koster, 1998). Equally well-studied are phenomena such as identity play (Turkle, 1997), personality types of players (Yee, 2001), discrepancies between apparent game goals and actual player behaviour (Jakobsson & Taylor, 2003), the formation and negotiation of norms, the politics...