on the basis of acreage, production and import amounts, maize is one of the strategic products in iran, regarding defects of marketing system of maize, in this analysis using yearly observations between 1368 to 1385 (18 years) and eviews software, the marketing and econometric model of maize marketing margin was studied. the results show that the most important factor in the maize marketing mar...

Garlic is one of the export crops which has a global reputation in terms of taste and quality. Zanjan province produces 23 percent of total garlic crop of Iran and is one the hubs of garlic production in the country. Effective factors on marketing of garlic is not well studied in this province. Therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...

Cocoyam is highly seasonal and perishable. An efficient wholesale marketing system makes its consumption, round the year possible, reduces postharvest losses for greater margin. This study examined determinants of margin efficiency cocoyam in Southeast, Nigeria. The specific objectives were to examine socio-economic characteristics marketers, estimate factors wholesalers affecting their net Mul...

Garlic is one of the export crops which has a global reputation in terms of taste and quality. Zanjan province produces 23 percent of total garlic crop of Iran and is one the hubs of garlic production in the country. Effective factors on marketing of garlic is not well studied in this province. Therefore, the main purpose of this study is analysis of factors affecting marketing of garlic in zan...

Over the past 20 years the marketing of African fresh vegetables in the UK has become dominated by large retailers that have adopted competitive strategies based on quality, year-round supply and product differentiation. This has led to a dramatic change in marketing channels, from wholesale markets to tightly-knit supply chains. Global value chain analysis is used to explain why the various st...

An investigation of the relative costs and benefits of marketing channels used by typical smallscale diversified vegetable crop producers is conducted. Using case study evidence from four small farms in Central New York, this study compares the performance of wholesale and direct marketing channels, including how the factors of risk, owner and paid labor, price, lifestyle preferences, and sales...

Introduction Wholesaling is a distribution function that together with manufacturing and retailing forms part of a sector's marketing channel. The EU defines wholesaling as involving firms: … exclusively or primarily engaged in the resale of goods in their own name to retailers or other wholesalers, to manufacturers and others for further processing, to professional users, including craftsmen, ...

Among Medical products, jujube (Ziziphus jujuba Mill.) is very important due to its very high nutritional value. Jujube as one of the most valuable medicinal plants can play an important role in Iran's non-oil exports. In spite of this fact, unfortunately, the production, distribution and marketing of this product are confronted with a number of obstacles. Therefore, this study can help for ide...

This article examines shelf-space allocation and pricing decisions in the marketing channel as the results of a static game played à la Stackelberg between two manufacturers of competing brands and one retailer. The competing manufacturers act as leaders that play a simultaneous and noncooperative game. They fix their transfer prices by taking into account the shelf-space allocation and price-m...