While the value of industrial heritage tourism has been recognized, less is known about visitors’ experience formation process and its role along with brand image satisfaction in predicting their loyalty towards destinations. This study adopted experiential marketing approach to unveil process. It also examined decisive factors loyalty, by further exploring mediating effects on relationship bet...

The paper reviews the literature on destination branding, destination image and reasons for revisiting and recommending. The branding of destinations has gained popularity among city in recent years. The current study aims to develop and test a theoretical model of destination branding, which integrates the concepts of the branding and destination image. Specifically, the current study examines...

Self-congruity theory proposes that part of consumer behaviour is determined by an individual’s comparison of the image of themselves to the image of a product/brand, or to the stereotype of a typical user of the brand (Sirgy, 1986). Self-congruity models have been used in a variety of product branding applications; however, limited research has been conducted within the service industries. Ser...

Lake Toba is the target of a world-class tourist destination planned by Indonesian government. Various policies and strategies were made to achieve these targets. The focus study in this emphasizes role brand trust mediating image on visitor loyalty Toba. population sample 125 visitors selected accidental sampling. path analysis was chosen see direct indirect towards loyalty. results showed tha...

This study aims to determine the dominant factors forming image in context of tourism destinations. The quantitative method with survey format chosen this study, where data obtained through convenience sampling were analyzed using Principal Component Analysis (PCA). results showed that Borobudur as a destination was formed by 4 factors, namely: Core Attractions, Supporting Services, and Experie...

Festivals have been proliferating worldwide, and local authorities are either supporting, or organizing small, local festivals to enhance the attractiveness of the destination for non-local visitors. Festivals are also very effective tools for developing destination image, revitalizing economy, culture, traditions, building civic pride, raising funds for special, civic or charitable projects, a...