Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...

Present study examines the effect of incidental haptic sensations on acceptance of utilitarian judgment—seeking greater happiness in exchange for a few victims—under personal and impersonal moral dilemmas. Recently, Nakamura et al. (2014) indicated that physical coldness reduced empathic concern and facilitated utilitarian judgment in personal moral dilemma. It is also shown that tactile sensat...

Our moral motivations might include a drive towards maximizing overall welfare, consistent with an ethical theory called "utilitarianism." However, people show non-utilitarian judgments in domains as diverse as healthcare decisions, income distributions, and penal laws. Rather than these being deviations from a fundamentally utilitarian psychology, we suggest that our moral judgments are genera...

Three studies tested the conditions under which people judge utilitarian harm to be authority dependent (i.e., whether its right or wrongness depends on the ruling of an authority). In Study 1, participants judged the right or wrongness of physical abuse when used as an interrogation method anticipated to yield useful information for preventing future terrorist attacks. The ruling of the milita...

This article provides practical ethical guidance for clinicians making decisions after a nuclear detonation, in advance of the full establishment of a coordinated response. We argue that the utilitarian maxim of the greatest good for the greatest number, interpreted only as "the most lives saved," needs refinement. We take the philosophical position that utilitarian efficiency should be tempere...

This paper explores the online customer experience (OCE) in relation to a utilitarian search for government provided business support services. The aim of this research is to understand the variables that can influence customers searching for business support services online and to explore the potential role of online customer support via social interaction during a customer’s online experience...

Standard epistemology takes it for granted that there is a special kind of value: epistemic value. This claim does not seem to sit well with act utilitarianism, however, since it holds that only welfare is of real value. I first develop a particularly utilitarian sense of “epistemic value”, according to which it is closely analogous to the nature of financial value. I then demonstrate the promi...

This article considers the variety of theoretical justifications, or moral arguments, which have been put forward to support approaches that can be broadly described as ‘rehabilitative’. The article takes an historical approach, tracing the development of ideas supportive of rehabilitation which begins with the origins of probation in England & Wales, and the Christian mission to ‘save souls’. ...