Urban branding, as a new approach toward urban development, improves marketing of the city image in different ways by changing the visual image of the city into a brand image. This paper aims to survey the element of urban branding strategies in Iranian cities by examining the criteria of urban branding theory in Iranian cities. The main goal of this investigation is to describe how the cities ...

Urban sociologists are becoming increasingly interested in neighbourhood as a source of middle-class identity. Particular emphasis is currently being given to two types of middle-class neighbourhood; gentrified urban neighbourhoods of ‘distinction’ and inconspicuous ‘suburban landscapes of privilege’. However, there has been a dearth of work on ‘marginal’ middle-class neighbourhoods that are si...

We utilized qualitative methods to explore ethnic and cultural identity among urban Southwestern American Indian youth, parents, and elders. Twenty-four respondents ranging in age from approximately 13 to 90 years were interviewed in focus groups divided by age. Six major themes and seventeen sub-themes related to tribal and pan-American Indian ethnic identity were identified. Two important fin...

in today's cities, especially metropolises, the issue of identity and its transformation has become one of the most important issues among urban authorities and designers. mean while, mashhad as the second religious metropolises in the world has an identity- causing and effective role among islamic cities of iran in recent decades, the amount of urban construction, especially in central pa...

abstract   earthquakes have been affected the human life since the dawn of time; however, the complexities of human societies and communications in the cities, intensify the deleterious effects of the earthquakes, that affect urban areas. hence, in emergency phase and reconstruction, attention to the basic needs and shelter provision are the most important activities but urban design also play ...

Technological innovation has provided enhanced capacity for knowledge building, for connection and for improved infrastructure planning in the development of the modern city. In parallel to the building of technology supported urban planning and design capacity, a debate has emerged around the need to maximise citizen participation in urban planning. The role of identity, culture and social con...