abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

There are some expressions and terms in the speeches of mystics which represent their world-view and recognition i.e. a kind of recognition which is a personal experience of every mystic. Because of asceticism and purification of his carnal soul, he is inspired and favored by God, and receives a spiritual state that cannot be put into words. Inevitably, he uses a symbolic language in order to c...

The present paper aims at clarifying the role of the concept “walåyah” in the philosophy of the unity of being in Islamic philosophy (waedat al-wujid). The concept “walåyah” is deeply built into the philosophic system of the Islamic theory of being, and moreover the dynamic aspect of this concept has always activated Islamic philosophy of existence and stimulated the thought of Islamic philosop...

Muhammad Taqi Fa’ali PhD.*[1] The most significant doctrinal difference between Islam and Christianity is the issue of trinity versus monotheism. The doctrine of trinity has a variety of interpretations, the most important of which are Arianism, Sabellianism, Orthodox, Deity, epiphany and the mysterious affair. These interpretations date back to the Old and New T...

methodology non-native participants in this study were sixty ba students majoring in english literature and teaching english as a foreign language at khayyam university of mashhad. they were senior students, between 21 to 24 years old, who had studied english for at least three and a half years and had passed several courses including grammar, reading, conversation, and writing. this was assum...