The traditional direct marketing paradigm implicitly assumes that there is no possibility of a customer purchasing the product unless he receives the direct promotion. In real business environments, however, there are “voluntary buyers” who will make the purchase even without marketing contact. While no direct promotion is needed for voluntary buyers, the traditional response-driven paradigm te...

This paper addresses the concept of ranking networks to the multiple criteria of customers to find the best and alternative networks. The use of modified AHP algorithm has been shown to provide better network ranking for reasonable customer objectives than the traditional AHP method. Both the traditional method and the proposed method produced results subjective to the customer requirements. Ho...

In this paper we describe a project that integrates a non-photorealistic rendering pipeline into an existing CAD system. The pipeline enables the customers of the CAD company to create aesthetically appealing renderings in addition to the classical CAD output. Since these customers are operating in the high-quality segment of furniture and interior design, the visual style of the sales brochure...

ABSTRACT Web sites and transactional databases collect large amounts of time-stamped data related to an organization’s suppliers and/or customers over time. Mining these time-stamped data can help business leaders make better decisions by listening to their suppliers or customers via their transactions collected over time. A business can have many suppliers and/or customers and may have a set o...

The sharing economy represents a phenomenon which is increasing in importance as time goes by, even from the point of view less developed countries. aim study to evaluate knowledge traditional and developing segments their platforms analyse level use employing example customers (the younger older generation) one post-communist countries – Czech Republic. Data was collected on basis questionnair...

Cloud Computing is arguably one of the most discussed information technology topics in recent times. It presents many promising technological and economical opportunities. However, many customers remain reluctant to move their business IT infrastructure completely to “the Cloud“. One of the main concerns of customers is Cloud security and the threat of the unknown. Cloud Service Providers (CSP)...

Comparing with the traditional store, the online store can keep the track of customers’ purchasing records and personal information. By analyzing these customers’ records, online store can have a better understanding of their customers’ profile and purchasing behavior. In this paper, we define a standard product loyalty status, or SPLS, using customers’purchasing records to evaluate each custom...