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This paper describes an approach to providing lexical information for natural language processing in unrestricted domains. A system of approximately 1200 morphological rules is used to extend a core lexicon of 39,000 words to provide lexical coverage that exceeds that of a lexicon of 80,000 words or 150,000 word forms. The morphological system is described, and lexical coverage is evaluated for...

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Firms spend considerable efforts to build brand awareness and associations among consumers. Yet there is a limited understanding of the financial returns of such investments. In this article, the authors present a framework that uses trademarks as measures of firms’ branding efforts. They classify trademarks into two categories—brandidentification trademarks and brand-association trademarks—and...