The purpose of this paper investigates the effect of perceived value on customer loyalty through brand image and customer satisfaction in a lowpriced cosmetic brand, as well as to examine the moderating role of gender. The results showed that perceived value positively affects brand image and customer satisfaction. Brand image positively influences customer loyalty but does not influence custom...

Despite the availability of a considerable body research examining large-scale hotels, small-scale accommodations like traditional guesthouses have been overlooked. Using hierarchy effects model, this paper seeks to investigate and compare perceived value dimensions (e.g. functional value, emotional social value) on satisfaction revisit intentions domestic international tourists. Drawing upon q...

This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

The aim of this study is (1) to measure four dimensions the experience economy at distinct destinations hosting different types tourists, (2) examine impact perceived on satisfaction, and (3) effect satisfaction intentions revisit recommend. For purpose, data were gathered through a survey from 443 tourists visiting Alaçat?, Alanya, Belek, K?zkalesi in Turkey. hypothesized relations examined wi...