نتایج جستجو برای: tourism destination brand image
تعداد نتایج: 472228 فیلتر نتایج به سال:
Purpose – The tourism industry service network (TISN) is considered to be one of the largest components of tourism in the modern Vietnamese economy. The Vietnam National Administration of Tourism (VNAT) is currently developing a long-term plan to diversify the country’s tourism industry and to improve the destination image of Vietnam. To successfully implement this plan, the Vietnamese tourism ...
these days, all department stores make an effort to provide their clients with valuable products in order to project the best image for them. as a result, clients’ comprehension risk will decrease and they will be more willing to repurchase. having a good image is really important for the department stores because it makes an impression on clients’ comprehension of both quality and risk. consid...
Introduction: A phenomenon called medical tourism is one of the growing sectors of the tourism industry in the world today and it is considered as one of the attractive industries in the fields of economy, job creation, introduction of cultures and even creating political interests for countries. Iran, with its potential and actual capacities in the field of tourism as well as medicine and tr...
This paper seeks to address the research question of what factors make a destination competitive for the accessible tourism market. The research design is based on destination competitiveness theories. The objective is to formulate a ranking that can compare the competitiveness factors between two countries, with historical and appropriate data sets, in order to examine destination competitiven...
باوجود اینکه پژوهش های بسیاری در زمینه ی برند سازی مقاصد صورت گرفته است، مطالعه در زمینه ی شخصیت مقصد همچنان محدود باقی مانده است. هدف از انجام این پژوهش شناسایی شخصیت مقصد ایران و بررسی رابطه ی میان شخصیت مقصد و تمایلات رفتاری گردشگران بین المللی ورودی با استفاده از مدل آکر(1997) می باشد. جامعه آماری این پژوهش را گردشگران بین المللی ورودی به ایران تشکیل می دهند. پرسشنامه پژوهش به صورت تصادفی م...
Destination image significantly influences a tourist’s decision-making process. The impact of news media coverage on destination image has attracted research attention and became particularly evident after catastrophic events such as the 2004 Indian Ocean earthquake that triggered a series of lethal tsunamis. Building upon previous research, this article analyzes the prevalence of tourism desti...
what has turned “nature” into a landscape and a tourism destination has transformed over time and comprised various aspects in different definitions. landscape definitions have considered nature as a tourism destination in multiple points of view. four main viewpoints are debatable in a time period from the first landscape definition till today. the first definition discusses the pictorial and ...
The Ministry of Tourism and Creative Economy (Kemenparekraf) the Republic Indonesia is aggressively promoting tourist destinations with various policies after confirmed cases Covid-19 decreased. Efforts to promote are created a positive image Indonesian tourism destinations. promotional video used storytelling techniques from Bali Lake Toba, two This study aimed determine effect Economy's promo...
The purpose of this paper is to propose a methodological framework for the evaluation/assessment web image and reputation destination as self-analysis process leading towards building competitive brand. This even more important tourism destinations/products, such Italian coastal destinations labelled G20S, whose improve their competitiveness in tourist market through renovated image. study pres...
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