One of the media in mass communication that has greatest influence on formation public opinion is television. Television can provide a variety information so it be used by completing their knowledge. In order to present television programs attract interest, good program needed entertain public. Factors support this interesting are human resources, capital, and production process.

To date, Peterson and Kern‘s (1996) ―highbrow omnivorousness‖ hypothesis has been examined mainly for the case of musical taste. In this paper we attempt to extend this framework to a relatively unexplored cultural domain, that of television consumption. Using data from the 2001 Eurobarometer we hypothesize that highbrows will be more likely to consume a wide variety of other forms of popular c...

This research seeks to analyze the dynamics behind the production of AFP-advertiser-funded programming by bringing together published literature and industry perspectives of different players in the television and advertising market. The purpose of the research is to create an understanding of the dynamics of advertiser-funded programming as a new business and production model for television ad...

The impact of television on children has been analyzed from various perspectives. The social cognitive theory of mass communication explicates the mechanism of children’s social learning from television. The premise of this study is that television may have positive effects on youngsters by exploring prosocial themes and developing community-oriented content. A distinctive example of prosocial ...

establishing and operating private radio and television and its possible activity beside state radio and television is the selective method of administering radio and television in many countries worldwide. in legal system of iran, state run radio and television in article 44 of the constitution and interpretation of guardian council of mentioned article, establishing private radio and televisi...