the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

today, market orientation plays a vital role in determining customers’ needs and success of organizations. market orientation has also influenced various organizations’ measures including innovation. therefore the aim of this research is to study the role of market orientation in innovation of bodybuilding clubs of golestan province. the population of this study comprised all 170 managers of bo...

innovation and sustainable development have been considered fundamental elements in the competitive positioning of companies. the synergies between both concepts, known as eco-innovation, must be considered when designing company policies. the aim of this paper is to analyse which moderating factors determine how innovative companies perform when implementing a sustainable proactive approach. w...

The main objective of the paper is to investigate customer treatment, financial efficiency and supporting customer services with modern banking technology in financial institutions. The customer orientation and business performance of financial institutions targets customer services to maintain long term mutual relationships. The findings of the study has direct practical relevance for the bank...

innovation and sustainable development have been considered fundamental elements in the competitive positioning of companies. the synergies between both concepts, known as eco-innovation, must be considered when designing company policies. the aim of this paper is to analyse which moderating factors determine how innovative companies perform when implementing a sustainable proactive approach...