this study considers the level of increase in customer satisfaction by supplying the variant customer requirements with respect to organizational restrictions. in this regard, anp, qfd and bgp techniques are used in a fuzzy set and a model is proposed in order to help the organization optimize the multi-objective decision-making process. the prioritization of technical attributes is the result ...

according to webster and wind (1972) and anderson et al (1987), “organizational buying is a complex process and involves many people from different functional areas, multiple goals and potentially conflicting decision criteria. moreover, the customers of today are also more knowledgeable and selective when making their purchasing decisions. since a key to organizational survival is the retentio...

The electronic commerce is considered as one of the strategies to maintain competitive advantage in the companies. To have a successful electronic commerce in each business, some requirements and infrastructures are needed in advance. "Technical infrastructure" is as the most fundamental and most important infrastructure for electronic commerce. In this study, a comprehensive model is...