The authors provide a comprehensive and useful review of structural models in marketing (Chintagunta et al. 2006). They evaluate the strengths and limitations of a structural approach and present examples of recent advancements in the development and application of structural models. Their discussion on the directions for future studies is very insightful. Despite the growing trend in the liter...

Total quality management (TQM) has been widely and successfully implemented and is considered as a strategic and operational tool to gain competitive edge through increased performance and customer satisfaction. However, developing countries, especially Pakistan is still lagging behind to adopt TQM as a strategic tool to optimize its performance. Public health care in Pakistan is one of the mos...

The purpose of this study is to use structural equation modeling (SEM) to explore the influence of online bookstore consumers’ perception on their purchase intention. Through literature review, four constructs were used to establish a causal relationship between perception of online shopping and consumers’ purchase intention. Questionnaires based on these four constructs were designed and distr...

Since 2001 Wikipedia has grown up to one of the most important sources of knowledge worldwide. The voluntarily and independent nature of the project has made it a very unique case of Information Systems with various elements which could affect the way each article is developed. In this paper by referring to the DeLone& McLean model of Information Systems success and considering the body of rese...

Online consumers are faced with uncertainty as they purchase products without personally experiencing them for themselves, such as through touching, trying on, etc. With the rapid development of web technologies, much of this experience can now be substituted by online tools that provide information through 3-D images, sound clips, and customization tools. We investigated to see whether provide...

background & purpose: since 2005, a reform known as rural insurance and family medicine scheme has introduced to primary health care network in iran in rural areas and small towns. the content of the reform implies a substantial change in those aspects of health centers that mainly could be categorized as structural quality. although, this is the requirement of all health care providers, they a...

The air cargo terminals (ACTs) recently focus on developing relationship with customers to meet their requirements and enhance loyalty in the competitive environments in Taiwan. The purpose of this study is to explore the effects of service quality, innovation capability and corporate image on customer’s satisfaction and loyalty of ACTs. After reviewing the literatures, the structural equation ...

With the advent of the Internet, more and more public universities in Malaysia are putting in effort to introduce e-learning in their respective universities. Using a structured questionnaire derived from the literature, data was collected from 250 undergraduate students from a public university in Penang, Malaysia. Data was analyzed using AMOS version 16. The results of the structural equation...