Using the consumer-oriented approach of social and commercial marketers, this article presents a process for crafting messages designed to improve people's health behaviors. The process, termed consumer-based health communications (CHC), transforms scientific recommendations into message strategies that are relevant to the consumer. The core of CHC is consumer research conducted to understand t...

At the present stage, formation of information society is determined by active process exchange and communication interaction at different levels - interpersonal, between social groups, strata, countries. In addition to its constructive characteristics, this characaterized a number risks that pose threat security states are aimed violating human rights freedoms, undermining established democrat...

OBJECTIVE The aim of the study was to identify key success elements of employer-sponsored health promotion (wellness) programs. METHODS We conducted an updated literature review, held discussions with subject matter experts, and visited nine companies with exemplary programs to examine current best and promising practices in workplace health promotion programs. RESULTS Best practices includ...

One explanation for the finding of slightly above-chance accuracy in detecting deception experiments is limited variance in sender transparency. The current study sought to increase accuracy by increasing variance in sender transparency with strategic interrogative questioning. Participants (total N = 128) observed cheaters and noncheaters who were questioned with either indirect background que...

preset study is conducted to evaluate strategic alignment between business and it in the view of organizational managers. present study has used luftman’s model on strategic alignment maturity and gartlen & shenks’ factors to promote alignment in order to evaluate alignment. research statistical population consists of managers at high education planning and research institute. no sampling is co...