نتایج جستجو برای: social commerce intention
تعداد نتایج: 672413 فیلتر نتایج به سال:
Trust plays an important role between companies and customers in the online shopping environment because of the anonymous transaction environment and the advantage of virtual property. The most rapidly developing trend in Chinese e-business may come from Guanxi, a Chinese term for social trust. In this study, we define Guanxi as the dynamic trust process in the social decisions or activities of...
The social commerce represents a new form of electronic commerce mediated by social networking sites. It provides companies with competitive tools for online promotion, and it also assists consumers to make better-informed purchasing decisions based on the sharing of experiences from other consumers. Trust is important in social commerce environment as it serves as a foundation for consumers to...
At present, most e-commerce websites are low in social presence. Thus in contrast with traditional face-to-face business settings, they are difficult to satisfy online consumers’ social needs for interacting with other humans. Following this perspective, a significant number of literature calls for a need to improve e-commerce web sites’ social presence in addition to the well-recognized aspect...
Due to the increasing popularity of social media, social commerce has been emerging as a new form of e-commerce. As a driving force of the popularity and growth of social commerce, electronic wordof-mouth (eWOM) plays an important role during the process of consumers’ purchase decision making in social commerce. There are adequate studies that have offered a broad view on what makes the helpful...
Consumer use of mobile payment technologies will have a great impact on the future of mobile commerce industries. This study identifies important factors influencing individual adoption of mobile payment technology. In finding the factors, this study extends previous studies’ intention-based perspective by determining technology anxiety’s moderating role in the intention-adoption relationships ...
Background: Due to the increasing expansion of the electronic world in all aspects, e-commerce has found its place alongside traditional transactions and in turn are of particular importance and have left a significant share in commercial contracts. This has led to significant ethical challenges. E-commerce, due to the lack of necessary legal and legal grounds, lack of proper mechanism to prote...
Mobile commerce is rapidly growing, providing financial institutions increasing opportunities to attract customers and build relationships. Although Millennials have the largest buying power and are constantly using their mobile devices to shop, certain financial institutions have not been successful in taking advantage of m-commerce in building relationships with these consumers. Thus, this st...
Tradisi berbelanja online sudah menjadi kebiasaan setiap orang entah melalui social commerce ataupun E-commerce. Namun, saat ini di memiliki beberapa risiko seperti terutama untuk keamanan. Karakteristik mungkin mendorong pengguna beralih ke E-commerce dari yang awalnya commerce. Penelitian tujuann yaitu memahami pemahaman utuh tentang faktor mempengaruhi bermigrasi dengan push, pull dan moorin...
The rise of social media encouraged customers to share information more frequently and to larger extent. Previous work primarily focused on how and why customers share information in online social commerce sites. In the current study, we distinguish between the two types of users: sellers and non-sellers in social commerce sites. Drawing on the goal theory, we empirically examine intrinsic and ...
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