The focus of current research is the translation of psychology book titles. There are numerous studies in the field of titles translation, but they are restricted in Persian context. The aim of this study is thus to investigate the translation strategies used by Persian translators when transferring English psychology book titles into Persian. To achieve this objective, 245 titles of translated...

Abstract The article discusses a functional approach to audio describing foreign films. First, model of description (AD) is outlined, aimed at identifying priorities in audio-visual content with view determining AD macro- and micro-strategies. Second, the skopos theory discussed its principles adapted for purposes, by proposing four rules that stand hierarchical order: Skopos rule (i.e. fact sh...

With the study of Skopos theory, paper searches for translation strategies sports advertisements. Based on language characteristics advertisements, compares linguistic differences between Chinese and English This briefly discusses some problems advertisement translation. By analyzing adopted by different translators, attempts to find appropriate solutions translating. These touch four aspects, ...

Sichuan cuisine is one of the eight major cuisines in China. It draws on strengths many families and forms characteristics “one dish, style, hundreds dishes”. The culture sichuan extensive profound. Under background construction ' Belt Road strategy going out Chinese culture, it particularly important to understand translate cultural connotation order make translation more faithful reflect char...