This study examines the influence of stereotyped gender-role depictions on attitudes towards integrated social marketing communication (ISMC) through an application of Gender-Role Theory and the Stereotype Content Model. One hundred and seventy five participants completed surveys measuring their cognitive and affective attitudes towards four advertisements that varied in gender-role congruency ...

the study of cognition and attitudes toward family life and sex, particularly among the young population, is one of the important areas of health behavior. this study attempts to find the degree of knowledge and attitudes of the female students of teheran university. the findings reveal that although the girls under the study expressed some attitudes towards family life not common in the tradit...

Although schools have been identified as important settings in which young people’s sexual and reproductive health (SRH) can be promoted, there has been limited research into the role of teachers in delivering sex education programmes. This paper describes findings from a qualitative study of teachers’ beliefs and attitudes towards young people’s SRH in a Ugandan secondary school, and discusses...

CONTEXT Existing literature suggests that stepfather relationships may be associated with adolescents' attitudes toward sex. Given the large number of children living with stepfathers, these associations call for the attention of researchers and intervention programs. METHODS Attitudes toward sex among participants in the first wave (1994-1995) of the National Longitudinal Study of Adolescent...

ABSTRACT To investigate dimensions of fathers' participation in family work and to examine the effects of each, dimension on children's sex-role related attitudes, this study collected data from 160 fathers of kindergarten and fourth-grade children, their wives, and their children. Fathers and mothers were interviewed jointly as -separately and they independently filled out a questionnaire. Chi...

The current study examines communication about sex-related topics with close friends and mothers during the first semester of college. Students (N = 182, 50% female, mean age = 18.5) completed surveys about the frequency and quality of their sex-related communication with same-sex close friends and mothers, and sexual experience and attitudes. Sex-related communication was more frequently repor...

Although it has been hypothesized that culture and religion play an important role in sexuality, the relative roles of acculturation and religiosity on ethnic differences in sexual attitudes have not been often empirically explored. The present study assessed differences in sexual attitudes in Euro-American, Asian, and Hispanic American populations using measures of acculturation to analyze the...

Extensive research has linked a greater female tendency to ruminate about depressed feelings or mood to the gender difference in depression. However, the developmental origins of the gender difference in depressive rumination are not well understood. We hypothesized that girls and women may be more likely to ruminate because rumination represents a gender-stereotyped coping style that is associ...