نتایج جستجو برای: reputation
تعداد نتایج: 13576 فیلتر نتایج به سال:
2 Faculty of Information Technology, University of Technology, Sydney Broadway, Australia [email protected] Abstract. The growing development of web-based reputation systems in the 21 century will have a powerful social and economic impact on both business entities and individual customers, because it makes transparent quality assessment on products and services to achieve customer assurance...
This paper devises a classification system for reputation systems based on two axes, namely: who performs the evaluation of a subject’s reputation, and how the information is collected by the reputation system. This leads to 4 possible operational models for reputation systems, termed the Voting Model, the Opinion Poll Model, the MP Model and the Research Model, each of which is then analyzed. ...
The influence of company reputation, or what is often referred to as corporate reputation on branding strategy and producing intangible asset for different industries has been researched in western countries, but there is a gap for the generalizability of findings to countries out of the United State and Europe . To establish the western researcher’s external validity of theories in other count...
In this paper, we explore how a firm’s reputation affects both the reaction of the market to that firm’s product defects, as well as the firm’s learning response. In contrast to a variety of arguments set out by information economists and market sociologists claiming that reputation serves as an organizational asset, we explore the possibility that reputation can be an organizational liability....
Background: In today's competitive market place, corporate social responsibility has become an important issue for all stakeholders. On the other hand, factors such as customers trust, ethical reputation and brand equity are critical to company's success. So, the purpose of this study was to investigate the relationship between social responsibility with ethical reputation and brand equity with...
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