نتایج جستجو برای: related condition and causes brand loyaltyfinally

تعداد نتایج: 16964305  

Reza Ghanbarzade Miyandehi Sina Fakharmanesh

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Journal: :Journal of Business Research 2021

Integrating the social rejection and brand dilution literatures, this study investigates consumer responses to luxury rejection. Across four studies, findings elaborate that a threat elicits negative affective among consumers with high self–brand connection, while low connection are not affected. The explain how mediate behavioral causing further moderating role of self-construal source (in-gro...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت دبیر شهید رجایی - دانشکده علوم انسانی و پایه 1390

the present study aimed at investigating the relationship between iranian efl teachers’ classroom management orientations and their teaching styles. additionally, the difference between male and female teachers’ teaching styles and classroom management orientations and their relationship with experience and age were explored. three hundred efl teachers filled in attitudes and beliefs on classro...

Journal: :مدیریت بازرگانی 0
علی دیواندری دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران محمد حقیقی دانشیار گروه مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران اشکان الهیاری دانشجوی دکترای مدیریت بازرگانی، دانشکده مدیریت دانشگاه تهران، ایران

brand creates value for both customer and organization, but the main source of this value, is located in actual and potential customers’ mind. it is obvious that mentality creation cannot be controlled directly. this article aimed to illustrate the importance of branding in banks of iran and demonstrate the relation between images created from marketing activities and customers’ mentality, rela...

H. Mishra, P. Sinha S. Koul S. Singh

The present paper focus on ITC notebook and try to understand consumer social responsibility for  cause related brand and how their preference level changes with different firm donations, and how this activity leads to brand loyalty in long run. An experimental design with 693 participants was used. The results shows that consumers like cause related marketing campaigns and ready to do extra ef...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه رازی - دانشکده علوم 1392

a novel acrylic acid-functionalized fe3o4 magnetic nanoparticle with a core-shell structure was developed for utilization as a heterogeneous organosuperacid in chemical transformations. the structural, surface, and magnetic characteristics of the nanosized catalyst were investigated by various techniques such as transmission electron microscopy (tem), thermogravimetric analysis (tga), and ft-ir...

ژورنال: مدیریت سلامت 2016

Introduction: Nowadays, in the present condition of high competition among hospitals they strive to maintain and increase their market shares; however, some hospital managers are not informed about the factors influencing their brand equity and the mechanism by which they could manage the brand to enhance their positions in the minds of patients. Therefore, the purpose of this study is to ident...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تبریز 1390

the present research study attempted to find out the extent to which two pre-task activities of “glossary of unknown vocabulary items” and “content related support” assisted efl language learners with their performance on listening comprehension questions across two different proficiency levels (low and high). data for this study were obtained from a total of 120 language learners, female and m...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت دبیر شهید رجایی - دانشکده ادبیات و زبانهای خارجی 1392

abstract the current study examined the role of emotional intelligence and motivation on language learning of efl learners in iranian context. the participants of this study were 162 female and 100 male junior high school students. these participants were selected by convenient sampling method. to carry out the study two questionnaires were administered to the participants. first, the adap...

پایان نامه :دانشگاه بین المللی امام خمینی (ره) - قزوین - دانشکده مهندسی معماری و شهرسازی 1388

nowadays,tourism industry considered as one of the main sources of income of a country.unfortunately and despite of owning plenty of cultural historical and natural attractions, iran has not reached to a proper position in this field. besides, the historical cities of a country are considered as the income resource and national wealth of it. qazvin with a rich cultural precedent, have suitable ...

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